Experts have learned not to think like ordinary people.

—Dave Trott.

Where facts are few, experts are many.

—Donald Gannon (via enquotations)

Great clients will expect from great marketing partners the same things we all expect from the other creation industries: Create something so funny, charming, or useful that I don’t want to live without it.

— Alex Bogusky.

As Seneca said, “The word ‘dog’ never bit anyone.”

— Dave Trott.

“As a designer, you must always remember that, in most cases, your users aren’t there to appreciate your mad visual skills, but to accomplish a task that is important for them in some way. I love a quote from Alan Cooper that says: ‘No matter how cool your interface is, less of it would be better.’”

— Vitor Lourenco, interview.

“Viral is dead. True success is building a dedicated audience.”

— Kevin Nalts.

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existant. And don’t bother concealing your thievery—celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: ‘It’s not where you take things from—it’s where you take them to.’”

— Jim Jarmusch.

“Failure is only the opportunity to begin again more intelligently.”

— Henry Ford.

“If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.”

— Mike Arauz.

“Most good copywriters fall into two categories. Poets and killers. Poets see an ad as an end. Killers as a means to an end.”
— William Maynard.

“If you are both killer and poet, you get rich.”
— Ogilvy.